Aston Villa has taken a firm stance with Jhon Duran as the Colombian forward gears up to face the club he openly coveted this summer. The 20-year-old striker had made no secret of his desire to join West Ham, even showcasing his enthusiasm on social media by crossing his arms in a gesture reminiscent of the Hammers’ club crest. However, despite his apparent eagerness, the transfer negotiations between the clubs did not reach a satisfactory conclusion.

As Aston Villa approaches the opening day of the season, Duran may find himself on the pitch at the London Stadium. With Ollie Watkins still working his way back to full fitness following an extended break after Euro 2024, Duran could be called upon to play. Nonetheless, Villa’s management is keeping an eye on the possibility of moving him on before the transfer window closes on August 30.

Villa manager Unai Emery has addressed the situation, acknowledging Duran’s desire to leave for more playing time and his potential for growth. Emery stated, “He was telling us he thought his best option was to leave so he could play more for another club and fulfill his potential. I can understand it. He is young and has big potential to exploit. He will need time and patience.”

Emery also noted that Duran’s recent actions, including his public display of interest in West Ham, were a result of youthful impulsiveness. “Of course, when he makes a mistake like that, it is not the right way, so we spoke to him. But these were a young person’s mistakes,” Emery added.

As the transfer window edges closer to its deadline, the future of Jhon Duran remains uncertain. Whether he will stay and prove himself at Villa or find a new opportunity elsewhere is yet to be seen. For now, the young forward must navigate the complexities of his situation with patience and professionalism as Aston Villa prepares for the new season.